I led the visual direction and content strategy for The Diamondback Music Hall, helping grow their Instagram from the ground up from zero to over 8,000 followers in a year. Through a consistent blend of bold design, genre-specific artwork, and timely promotional posts, I helped shape a recognizable brand presence that drove both engagement and ticket sales.

Each design wasn’t just a flyer. It was a piece of the venue’s evolving identity. From EDM nights to outlaw country shows, every post was tailored to the vibe of the artist and audience while still keeping the brand voice intact. This work showcases my ability to merge design, timing, and strategy into visuals that look good and get results.